Following the trend with prospective engagement ring buyers to move into the digital word in search of a better diamond at a better price. Many online suppliers offer the chance to see your ring before final payment is made, but because dedicated online retailers do not operate the same way a high street jeweler does, and therefore does not incur such large overheads, the specification of diamond available to you will almost invariably be greater online when attempting to adhere to a budget.
Initial skepticism of buying something so important online has, over the last few years vanished, with curiosity outweighing initial prejudice and the split between digital and physical sales continuing to narrow. It is important to ensure you are buying from a credible company and that their staff are knowledgeable and helpful.
British jewelers Samara James below discuss the process of buying online and also introduce themselves.